Influence, New and Expanded: The Psychology of Persuasion

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The book itself is worthy of five stars but the narration is perhaps the worst I’ve ever experienced in my life.

For example, in one experiment, one or more confederates would look up into the sky; bystanders would then look up into the sky to see what they were seeing. He explains all the things that marketers and anyone trying to have influence will use on us and the ways that we can have more impact on others.I've read influence, the psychology of persuasion so many times I can mostly recite it, so I was wondering how much value there would be in this new and expanded version. For example, after the 1980 American Olympic hockey team victory over Russia's team, scalpers swarmed outside the hockey arena.

It was much easier for me to enjoy Cialdini's inflection and likable Midwestern accent once I switched to 1. At Books2Door, we believe that reading is a fundamental skill that every child should have to help improve their vocabulary, grammar, and critical thinking skills. Authority - People will tend to obey authority figures, even if they are asked to perform objectionable acts. The same applies to suggestions given by people who dress as if they are in the successful upper-class, or who are acknowledged authorities in some field (it doesn't have to be the one under discussion). Not a runaway train of rapturousness like 1776, Moneyball, or Outliers, but like Anna Karenina it seems to encompass all of life and address all of life's important issues.I tired one of his techniques on a colleague I had been chasing for week, and it worked like a charm within an hour, so 1 for 1.